Key Takeaways
Track user journeys across mobile, desktop, and tablet
Integrate Facebook, web analytics, and CRM data
Use unified dashboards to uncover hidden touchpoints
Adjust budgets based on multi-touch insights
Many marketers see only the last click—misattributing value and overspending on underperforming channels. Cross-device attribution stitches together every touchpoint, revealing the full customer journey and enabling smarter budget allocation.
First, connect your Facebook Ads account, Google Analytics, and CRM to QuickAds.ai’s Analytics Module. This unified integration ingests click, impression, and conversion data across devices—identifying when a user first saw your mobile ad, then later converted on desktop.
Use multi-touch models (linear, time-decay, position-based) to allocate credit. QuickAds.ai visualizes each model side-by-side, helping you understand which channels assist versus close. You might discover that Reels placements drive high assist rates, even if they don’t always get the last click.
Armed with these insights, adjust your budgets dynamically. Increase spend on high-assist formats to fill early funnel gaps, and fine-tune bids on your strongest closers. Automate these shifts with QuickAds.ai’s Predictive Pacing and Workflow Builder, ensuring your allocation stays aligned with the true ROI picture.
By mastering cross-device attribution, you’ll stop undervaluing critical channels and optimize holistically—maximizing every rupee across the buyer’s entire path.